What do your association sponsors want the most? Easy: the opportunity to get in front of your members. Traditional methods of doing this simply are not as effective in an increasingly digital world, though. Whether you’ve given sponsors a logo on the conference website or a dedicated email message, these options pale in comparison to what you can provide with sustained and strategic exposure to your members across the internet.
37% of Consumers Click on Retargeted Ads Because They Like the Product Shown.
SignifiMedia “8 Remarketing Statistics You Need to be Aware of in 2020”
Sponsored retargeting is cutting-edge marketing. If you’ve ever noticed an ad for the pair of shoes you just admired on Zappos.com on the CNN site you visited to catch up on the news, you’ve seen retargeting in action. Retargeting puts the right message, at the right time, in front of the right audience. It speaks directly to your interests, needs and wants.
Now imagine providing that option to your sponsors—to have their ads “follow” your members to the websites they visit regularly. That’s legitimate value that’s quantifiable—obtaining metrics for this type of marketing is easy, and exactly what your sponsor wants to justify spending money on your association.
Digital marketing is here, and it’s how you can obtain and retain your sponsorship dollars, going beyond the logo on the convention tote bag and providing real value that keeps your sponsors coming back.
OMG has been working with retargeting for the National Association of Residential Property Managers (NARPM®) and seeing significant results. If you’d like to see what we can do to increase value for your sponsors, contact us for more details!
